Before the Show, the Star Product Takes the Stage
The exhibition hasn’t arrived, but the blockbuster product is already here! Today, we’re lifting the mystery veil on this year’s industry showstopper—the P9 Digital Rotary Printing Press! As a highlight product of this year’s CHINA PRINT, it makes a powerful debut with disruptive breakthroughs and innovations, redefining application scenarios in the digital printing realm while hiding “hardcore highlights” that will amaze both industry technology developers and printing professionals. Next, we’ll dissect this “phenomenal product that’s already trending before the show” from three dimensions: **market adaptability, performance innovation, and user applications**, giving you a sneak peek into the unmissable “technological storm” of digital printing in 2025!
I. Market Changes: The P9 Digital Rotary Printing Press Emerges to Meet Needs
Over the past decade, China’s printing industry has undergone profound transformation. Customer demands have shifted from “large-scale, standardized production” to “small-batch, personalized orders,” with fragmented orders and shorter delivery cycles becoming the new normal. According to the latest reports from major publishers like Electronics Industry Press, the structural composition of printing orders has changed significantly: first, the first print run for new books continues to decline, with the average dropping to 1,200 copies in 2024, and 35% of books having a first print run of fewer than 800 copies; reprint models are also innovating, with “rolling reprints” becoming mainstream—In recent years, the publishing industry has used this model to reduce inventory risks, dynamically adjusting reprint quantities based on market demand to avoid overstocking from large single print runs. Take Electronics Industry Press as an example: when promoting new books, it adopts a “small-batch, frequent-reprint” strategy to address market uncertainties; digital printing has also seen explosive growth, with its share in orders under 800 copies rising from 32% in 2022 to 51% in 2024, shortening the return on equipment investment cycle. In publishing and printing, where the minimum print run for a book once numbered in the tens of thousands, more publishers now require “print-on-demand” capabilities—flexibly handling orders from 1 to 100,000 copies. They need to control inventory costs while meeting readers’ extreme pursuit of quality, and the rise of high-speed inkjet printing has provided a brand-new solution for the industry. Zhiyi Technology proactively initiated the development of an 890mm wide-format high-speed digital rotary printing press three years ago, delivering a mature solution for today’s market.
As shown, the large solid blue areas and blue screen prints exhibit no color deviation, achieving perfect results.
Additionally, during the on-site printing operations at Hefei Xin’an Color Printing & Packaging Co., Ltd., even extremely small text is rendered with remarkable clarity.
The horizontal and vertical lines in the graphs are impeccably straight.
Large areas of black reverse text are sharp and clean.
The junctions of these intricate thin lines are exemplary in their precision.
It is precisely this exceptional performance that has earned the recognition of Henan Shengda Printing. The Zhiyi Technology P9 Digital Rotary Printing Press, now installed at Henan Shengda, stands as a majestic 17-ton digital printing colossus—resembling a great dragon in both power and presence.his robust and reliable "dragon" began production on the 8th day after installation at Henan Shengda.
At this critical juncture of transformation and upgrading in the printing industry, the emergence of Zhiyi Technology’s P9 Digital Rotary Printing Press provides enterprises with a clear development path. It not only addresses the long-standing pain points of traditional printing but also leverages its digital and intelligent characteristics to propel the industry toward higher-quality, more sustainable development.
The two latest upgrades of the P9 Digital Rotary Printing Press will be showcased at Booth 015, Hall E2.
We invite you to visit the booth in person and witness the shock and transformation it brings to the industry.